Locksmith Werribee is a startup offering locksmith services in Werribee, Australia. They provide services that cater to both residential and automotive customers. As a newcomer in the business, their online presence was minimal, with their website, locksmithwerribee.com.au, receiving very little engagement.
Despite working with a local SEO agency in their area, Werribee for six months, Locksmith Werribee had seen no significant results. The website faced basic challenges common to new businesses, such as:
- Minimal organic traffic.
- Low search engine rankings for critical keywords.
- Low online visibility for their services.
Their primary keywords of interest were “Locksmith in Werribee,” “Locksmith services in Werribee,” and “Automotive locksmith Werribee.”
The primary objective was to revamp the SEO strategy for Locksmith Werribee to increase online visibility and improve rankings for their target keywords. The ultimate goal was to drive more organic traffic to their website and convert this traffic into loyal customers.
Strategy & Implementation:
- On-site SEO: Revised meta tags, headers, and content to ensure keyword richness. Improved site structure and loading speeds for better user experience.
- Content Strategy: Introduced a blog, covering topics related to locksmith services, tips for home security, and more, targeting long-tail keywords and establishing authority.
- Off-site SEO: Engaged in a targeted backlink campaign, prioritizing local directories and niche-specific platforms. Collaborated with local businesses for guest posting opportunities.
- Local SEO: Optimized Google My Business listing and gathered positive customer reviews. Participated in local online forums and community discussions to establish a strong local presence.
- Impressions increased significantly from 11.6K to 34.5K. i.e. 194% Growth in 28 Days
- 100% Organic Clicks Improvement in 28 Days
- Top 3 positions on all Money keywords like Locksmith Werribee, Locksmith in Werribee etc.
Feedback & Future Plans:
The client expressed satisfaction with the visible improvement in their online visibility, especially after the previous agency’s efforts yielded no results. There’s a plan to further refine the strategy, exploring more local avenues, and expanding the content reach.
The SEO revamp for Locksmith Werribee demonstrates the importance of a tailored strategy that understands the local market’s nuances. Despite the challenges of being a startup in a competitive niche, with the right approach, it’s possible to make significant SEO gains in a short period.
Remember, this is a basic draft based on the information provided. You might need to fill in more specific details, especially under the “Strategy & Implementation” and “Results” sections.