Case Study: Ranking #1 on Highest Competing Keyword “SEO Expert Jaipur”

Name of the Project: 

Industry: Internet Marketing Services, Search Engine Optimization

Primary Goals of the Campaign: To position my personal site for all relevant keywords related to my SEO service offering in Jaipur being a freelancer

Major Keywords of the Campaign

SEO expert in Jaipur

SEO freelancer in Jaipur

SEO consultant in Jaipur

Initial Analysis:

Created website in December 2021, and After 4 months of content writing, On-Page SEO optimizations and continuous SEO efforts following is the screenshot from the day of first crawl and index for i.e. 7th of May 2022.

Website first seen stage


  1. Name of various businesses and freelancers as “SEO expert Jaipur” 
  2. Though It was my 6th year as an SEO expert and 2nd year as an agency owner, I did not have any clients from Jaipur for SEO till the time I created this website and decided to showcase myself as an SEO consultant in Jaipur.
  3. Highly competitive keywords, as all the SEO experts of Jaipur are competing for it. 


Strategy was simple, 

Step 1: Choosing the correct domain name

Step 2: Find the best keywords according to search volume, intent and relevance

Step 3: Researching and deciding on the theme and architecture of the website that fits and supports the SEO campaign and keyword intent. 

Step 4: Creating content, though I have a team of dedicated content writers but this was special and I wanted to create the website content word by word by myself. 

Step 5: Customizations and optimizations for final layout of the site after competitive research, market analysis and EEAT analysis 

Step 6: Technical SEO Audit and Corrections

Step 7: On-Page SEO Optimizations

Step 8: On-Going Off-Page SEO Optimizations

Tools used:

  1. For website creation: WordPress
  2. For Keyword Research: Ahrefs keyword Explorer, SEMrush Keyword Magic Tool, KW finder by Mangools
  3. For Technical Audit: Ahref Site Explorer with Google Search Console Integration and Screaming Frog.
  4. For Graphics and Media Editing: Canva Pro
  5. For On-Page SEO Optimizations: Google Search Console, Yoast SEO (Plugin), Google Analytics, Pagespeed Insights, WP-Rocket(plugin), SEMrush.
  6. For Performance Analysis: Google Search Console, Google Analytics, Semrush keyword tracker.

Key Performance Indicators and Results

KPIs – 

Impressions, clicks and avg. position improvement in google search console and analytics

SERP Rank Improvement to position 1

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