Name of the Project: SEOexpertjaipur.in
Industry: Internet Marketing Services, Search Engine Optimization
Primary Goals of the Campaign: To position my personal site seoexpertjaipur.in for all relevant keywords related to my SEO service offering in Jaipur being a freelancer
Major Keywords of the Campaign
SEO expert in Jaipur
SEO freelancer in Jaipur
SEO consultant in Jaipur
Initial Analysis:
Created website in December 2021, and After 4 months of content writing, On-Page SEO optimizations and continuous SEO efforts following is the screenshot from the day of first crawl and index for seoexpertjaipur.in i.e. 7th of May 2022.
Challenges:
- Name of various businesses and freelancers as “SEO expert Jaipur”
- Though It was my 6th year as an SEO expert and 2nd year as an agency owner, I did not have any clients from Jaipur for SEO till the time I created this website and decided to showcase myself as an SEO consultant in Jaipur.
- Highly competitive keywords, as all the SEO experts of Jaipur are competing for it.
Strategy:
Strategy was simple,
Step 1: Choosing the correct domain name
Step 2: Find the best keywords according to search volume, intent and relevance
Step 3: Researching and deciding on the theme and architecture of the website that fits and supports the SEO campaign and keyword intent.
Step 4: Creating content, though I have a team of dedicated content writers but this was special and I wanted to create the website content word by word by myself.
Step 5: Customizations and optimizations for final layout of the site after competitive research, market analysis and EEAT analysis
Step 6: Technical SEO Audit and Corrections
Step 7: On-Page SEO Optimizations
Step 8: On-Going Off-Page SEO Optimizations
Tools used:
- For website creation: WordPress
- For Keyword Research: Ahrefs keyword Explorer, SEMrush Keyword Magic Tool, KW finder by Mangools
- For Technical Audit: Ahref Site Explorer with Google Search Console Integration and Screaming Frog.
- For Graphics and Media Editing: Canva Pro
- For On-Page SEO Optimizations: Google Search Console, Yoast SEO (Plugin), Google Analytics, Pagespeed Insights, WP-Rocket(plugin), SEMrush.
- For Performance Analysis: Google Search Console, Google Analytics, Semrush keyword tracker.
Key Performance Indicators and Results
KPIs –
Impressions, clicks and avg. position improvement in google search console and analytics
SERP Rank Improvement to position 1
NEXT TARGETS for this Project